Type of posters: advertising, nom tswv, me nyuam, festive

2024 Tus sau: Leah Sherlock | [email protected]. Kawg hloov kho: 2023-12-17 05:37

Ib daim ntawv tshaj tawm feem ntau hu ua daim ntawv phab ntsa loj ntawm kev tshaj tawm, kev tshaj tawm lossis kev cob qhia nrog daim duab lossis duab, nrog rau cov ntawv piav qhia.

Zaj Dab Neeg

Daim ntawv tshaj tawm yog qhov tshwm sim thaum ub. Nws hom muaj xws li pob zeb paintings, prints ntawm Nrab Hnub nyoog, khw kos npe, ua yeeb yam thiab zaj duab xis ntawv, propaganda thiab social popular prints, posters rau hnub yug, me nyuam, kab tshoob.

Thaum kawg ntawm lub xyoo pua 18th, tus German I. A. Zenerfelder tau tsim lub npe hu ua flat printing - lithography, yog li ntawd los ua tus tsim ntawm ntau cov ntawv luam tawm. Thiab xyoo 1869, tus kws kos duab Fab Kis Fab Kis thiab tus kws kos duab J. Cheret tau tso tawm thawj daim ntawv tshaj tawm xim ua yeeb yam "Valentine's Ball", uas nws tau ua ke lithography thiab embossed printing.

Raws li peb paub daim ntawv tshaj tawm niaj hnub no, nws tshwm sim nyob rau xyoo 19th. Daim ntawv tshaj tawm kos duab pib nthuav dav nrog rau kev txhawb siab ntawm kev ua yeeb yam, kos duab kos duab, nrog rau kev txhim kho ntawm lub neej kev nom kev tswv thiab tuav cov rooj sib tham. Lub sijhawm ntawd, cov ntawv tshaj tawm tseem feem ntau yog ua los ntawm tes. Kev pab zoo heev rau daim duab kos duabpab txhawb los ntawm cov kws ua yeeb yam xws li A. Toulouse-Lautrec, J. Cheret, E. Grasse, A-M. Mucha, P. Bonnard, E. Degas, C. Manet, A. Matisse, P. Picasso.

Nyob ntawm cov ntawv tshaj tawm

Daim ntawv tshaj tawm tuaj yeem faib raws li cov txheej txheem sib txawv. Piv txwv li, nyob ntawm daim ntawv thov txheej txheem, lawv muab faib ua offset lossis cov ntawv tshaj tawm digital. Lawv kuj txawv ntawm qhov loj me. Yam tsawg kawg nkaus yog A2.

Raws li cov xov xwm xaiv los qhia cov ntaub ntawv, cov ntawv tshaj tawm tsuas muaj ib daim duab xwb, tsuas yog ntawv, lossis ntawv thiab ib daim duab ua ke.

Yog tias daim ntawv tshaj tawm tsuas muaj cov duab xwb, ces nws yuav tsum muaj kev daws teeb meem siab heev. Nws yog ib qho tseem ceeb uas daim duab lossis daim duab ntawm daim ntawv tshaj tawm yuav tsum paub zoo kom tus neeg saib tuaj yeem nkag siab sai npaum li cas tau qhia.

Cov kev cai rau cov ntawv nyeem yog tib yam li cov ntawv tshaj tawm - cov ntawv sau yuav tsum nkag siab. Feem ntau cov ntawv tshaj tawm no yog siv nrog cov duab kos. Science-themed cov ntawv tshaj tawm yog ib qho piv txwv ntawm hom ntawv tshaj tawm no.

Thiab thaum kawg, cov npe nrov tshaj plaws thiab siv dav tshaj plaws yog "daim duab + ntawv". Lawv yog cov ua tau zoo tshaj plaws thiab txhais tau yooj yim dua. Daim duab ntes cov neeg saib cov kev txaus siab thiab cov ntawv nyeem muab cov ntaub ntawv ntxiv rau lawv.

Nyob ntawm cov ncauj lus thiab kev ua haujlwm, lawv tuaj yeem raug faib ua kev tshaj tawm, kev xaiv tsa, kev sib tw, kev ua yeeb yam thiab yeeb yaj kiab, kev sib raug zoo, menyuam yaus cov ntawv tshaj tawm, hnub yug, kev kawm thiab cov ntawv tshaj tawm thiab lwm yam.

Kev ua yeeb yaj kiab ua yeeb yamtau txais kev lees paub hauv 1897 tom qab kev nthuav qhia hauv St. Nws tau tuaj koom los ntawm ntau tus kws ua yeeb yam nto moo ntawm lub sijhawm, uas coj lawv cov haujlwm zoo tshaj plaws.

Lub hom phiaj tseem ceeb ntawm daim ntawv tshaj tawm ua yeeb yaj kiab lossis daim ntawv tshaj tawm yog tshaj tawm cov kev ua yeeb yam tshiab, nthuav qhia rau cov neeg saib txog qhov chaw, sijhawm, hnub ntawm tus nqi tuaj koom.

Nrog kev loj hlob ntawm xinesmas, cov ntawv tshaj tawm tau pib siv los tshaj tawm cov yeeb yaj kiab. Thaum pib, cov ntawv tshaj tawm yeeb yaj kiab tau piav qhia txog ntau ntu ntawm zaj duab xis. Tom qab ntawd, txhawm rau nyiam cov neeg saib, cov neeg tsim khoom pib nthuav tawm cov cim tseem ceeb, thiab txawm tias sim nthuav tawm cov yeeb yaj kiab thiab lub siab xav.

Cov ntawv tshaj tawm ua yeeb yaj kiab thiab yeeb yaj kiab feem ntau qhia txog cov neeg ua yeeb yam tseem ceeb, cov duab kos lossis cov duab uas xav tias yuav ua rau kev ua yeeb yam lossis yeeb yaj kiab. Ntxiv rau cov kws ua yeeb yam, cov npe ntawm cov kws sau ntawv, cov thawj coj, cov neeg tsim khoom, cov neeg tsim khoom yuav raug hais.

Vim tias daim ntawv tshaj tawm no yuav tsum tau dai rau lub sijhawm txaus (tsawg kawg yog ib lub caij), nws yuav tsum tau luam tawm ntawm daim ntawv zoo heev, thiab kuj muaj xim zoo tagnrho.

Kev tshaj tawm xov xwm

Thaum Tsov Rog Thoob Ntiaj Teb thib ib thiab thib ob, daim ntawv tshaj tawm tau txais lub luag haujlwm tshiab - nws tau dhau los ua cov cuab yeej ntawm kev tshaj tawm nom tswv. Cov ntawv tshaj tawm feem ntau siv los qhia txog kev paub txog kev hlub tshua rau cov pej xeem. Tag nrho cov tub rog sib ntaus sib tua loj heev siv cov ntawv tshaj tawm uas pab nrhiav cov tub rog rau hauv cov tub rog thiab nce nyiaj rau kev tsim riam phom rau pem hauv ntej. Ntawm cov ntawv tshaj tawm, tus yeeb ncuab yeej ib txwm pom los ntawm sab phem tshaj plaws. cov ntawv tshaj tawm tub rogLub sijhawm ua haujlwm ua riam phom muaj zog ntawm kev txhawb siab thiab kev ntxhov siab cuam tshuam rau cov pejxeem.

Tom qab tsov rog, daim ntawv tshaj tawm kev sib tw pib siv los ua cov cuab yeej sib tw los txhawb cov hom phiaj ntawm ntau tog thiab cov neeg sib tw. Ntawm cov ntawv tshaj tawm zoo li no, cov neeg ua nom ua tswv feem ntau tau pom nyob ze lossis nyob hauv ib pab pawg tseem ceeb, piv txwv li, hauv lub voj voog ntawm cov menyuam yaus. Los ntawm cov ntawv tshaj tawm zoo li no, cov tog neeg lossis cov nom tswv xav kom cov neeg pov npav xaiv tsa tias lawv muaj cov lus teb rau cov lus nug hauv zej zog thiab qhia lawv cov txiaj ntsig dab tsi tuaj yeem xav tau los ntawm kev xaiv lub tog tsim nyog. Cov ntawv tshaj tawm phiaj xwm tau tshaj tawm tam sim ua ntej qhov kev tshwm sim rau pej xeem.

Soviet cov ntawv tshaj tawm

Tsim cov duab ntawm ib tug yeeb ncuab ntawm lub teb chaws tau dhau los ua ib hom cim ntawm Soviet communist propaganda. Yuav luag txhua tus tuaj yeem ua yeeb ncuab. Piv txwv li, ib qho ntawm cov cim nyiam ntawm lub sijhawm ntawd yog tus kws tshaj lij. Nws feem ntau hnav lub tsho ntev thiab lub kaus mom Asmeskas. Cawv kuj raug suav hais tias yog yeeb ncuab txaus ntshai. Kev qaug cawv, uas tau nthuav dav, feem ntau raug kho raws li kev ua txhaum loj tshaj plaws.

Soviet zoo nkauj tsis tsuas yog denounced cov yeeb ncuab ntawm cov tub ceev xwm thiab truants. Cov ntawv tshaj tawm txhawb cov neeg ua haujlwm hnyav tau nrov.

Txoj cai txawv tebchaws tam sim no kuj yog lub ntsiab lus zoo rau cov ntawv tshaj tawm Soviet. Cov duab ntawm tus yeeb ncuab los ntawm sab nraud tau tsim. Cov nyiam nyob rau hauv Soviet propaganda yog NATO. Nws tau nthuav tawm ntawm cov ntawv tshaj tawm raws li tus menyuam roj hmab hauv Tebchaws Meskas.

Pib pib xyoo 1920 thiab 1930s, cov ntawv tshaj tawm tau tshaj tawm nrog cov cai tswj kev nyab xeeb hauv kev lag luam, kev tsim kho thiab ntawm txoj kev.

Holiday posters

Nyob hauv lub ntiaj teb niaj hnub no, cov ntawv tshaj tawm tau poob lawv txoj haujlwm tshaj tawm me ntsis. Niaj hnub no, cov ntawv tshaj tawm tau tsim tawm ntau. Thiab leej twg tuaj yeem xaj daim ntawv tshaj tawm rau hnub so thiab kev tshwm sim, xws li hnub yug lossis tshoob.

Nov yog ib txoj hauv kev zoo nkauj ntawm kev kho kom zoo nkauj sab hauv. Cov ntawv tshaj tawm kho cov menyuam yaus chav, chav nyob, chaw ua haujlwm thiab lwm qhov chaw.

Promotional posters

Cov ntawv tshaj tawm yog ib hom kev tshaj tawm uas nyiam tshaj plaws. Nws yog ib txoj hauv kev nrawm, ua tau zoo thiab pheej yig los tsim cov kev coj ua. Cov ntawv tshaj tawm tau muab tso rau ntawm qhov chaw muag khoom los qhia rau cov neeg yuav khoom txog cov khoom tshiab thiab cov txiaj ntsig ntawm cov khoom lag luam.

Kev tsim cov ntawv tshaj tawm yuav tsum ua tib zoo xav. Lub ntsiab lus ntawm daim ntawv tshaj tawm yog qhia nws cov lus rau tib neeg, feem ntau nrawm dhau los. Xim tseem ceeb heev. Kev tshaj tawm uas siv cov palette sib txawv yog pom meej thiab sawv tawm. Fonts ua lub luag haujlwm tseem ceeb. Tsis txhob siv cov ntawv me me thiab nyias, txo qis kev siv cov ntawv loj. Cov lus yuav tsum tau muab cais los ntawm qhov chaw pom.

Lub neej kev pabcuam ntawm cov ntawv tshaj tawm tuaj yeem ntev heev. Yog li ntawd, cov ntaub ntawv zoo heev thiab cov xim yog siv rau hauv kev tsim khoom, nws yog sivlamination.

Tam sim no, daim ntawv tshaj tawm kev tshaj tawm tsis yog cov lus qhia hauv ntawv ntxiv lawm. Ua tsaug rau thev naus laus zis, daim ntawv tshaj tawm muaj qhov tsis muaj peev xwm. Piv txwv li, nws tuaj yeem ua peb sab lossis ci thaum hmo ntuj.

Tsim thiab luam ntawv

Tsim cov ntawv tshaj tawm tam sim no txawv dua li nws tau ntau pua xyoo dhau los. Txoj kev luam ntawv thiab cov txheej txheem ntawm kev xa cov lus tau hloov pauv. Ua ntej tshaj tawm rau pej xeem, daim ntawv tshaj tawm mus dhau ntau theem.

1. Tshaj tawm lub tswv yim. Qhov no yog ib theem tseem ceeb tshwj xeeb rau cov ntawv tshaj tawm. Ntawd yog, lub tswv yim nws tus kheej, zest, yuav ua li cas thiaj li ua rau daim ntawv tshaj tawm txaus nyiam, tab sis tib lub sijhawm nkag siab rau cov neeg tuaj saib, xav txog.
2. Poster tsim - kev txhim kho ntawm qhov pom kev. Nyob rau theem no, cov txheej txheem xim raug txiav txim siab, xaiv cov fonts, qhov loj ntawm daim ntawv loj loj.
3. Printing ib daim ntawv loj. Nws yog nqa tawm nyob rau hauv ntau txoj kev - nws yuav offset los yog digital. Tsis tas li ntawd, daim ntawv tshaj tawm tiav tuaj yeem laminated, varnished. Qhov kawg saib ntawm cov khoom yog nyob ntawm lub hom phiaj thiab lub hom phiaj ntawm daim ntawv loj loj.

Nyob hauv ntiaj teb niaj hnub no nrog kev tshwm sim ntawm cov xov xwm tshiab xws li TV thiab Is Taws Nem, daim ntawv tshaj tawm poob nws qhov tseem ceeb. Nws tau tso tseg tsis yog daim duab kos duab lossis ib qho kev ntxhov siab. Txawm li cas los xij, daim ntawv tshaj tawm tseem nyob hauv kev thov raws li kev tshaj tawm sab nraum zoov.