Cov lus hais txog kev tshaj tawm: aphorisms, hais, kab lus ntawm cov neeg zoo, kev txhawb siab, cov npe zoo tshaj plaws

2024 Tus sau: Leah Sherlock | [email protected]. Kawg hloov kho: 2023-12-17 05:37

Kev tshaj tawm niaj hnub tuaj yeem txhawb nqa thiab txhawb nqa. Nws tau tso tseg los ua ib qho cuab yeej muag khoom yooj yim thiab tau loj hlob mus rau hauv ib hom kev kos duab niaj hnub. Ntau tus neeg nto moo qhia lawv txoj kev xav txog kev tshaj tawm. Qhov cuam tshuam ntawm kev tshaj tawm rau tib neeg lub neej, lawv cov kev xaiv, lawv cov kev nyiam yog loj heev. Nws tsis tuaj yeem nkaum ntawm nws: peb feem ntau sib tham txog nws lossis thuam, ntseeg lossis tsis ntseeg qhov nws hais. Hauv qab no yog cov lus hais txog kev tshaj tawm los ntawm cov kws tshaj lij kev lag luam thiab cov neeg muaj txiaj ntsig zoo uas tau hloov pauv txoj kev tshaj tawm mus ib txhis.

David Ogilvy ntawm kev tshaj tawm

Nyob hauv ntiaj teb ntawm PR, kev tshaj tawm thiab kev lag luam, David Ogilvy tsuas yog hu ua "Leej Txiv ntawm Kev Tshaj Tawm" lossis "Wizard of the Advertising Industry". Thaum nws lub neej 88 xyoo, tus txiv neej no tau tswj kom qhib ntau dua 30 lub chaw sawv cev ntawm nws lub tuam txhab hauv ntau qhov chaw hauv ntiaj teb. Nws yog ib qho nyuaj rau sau tag nrho cov neeg tseem ceeb ntawm lub tuam txhabOglewee thiab Meter, ntawm cov npe nrov tshaj plaws: Adidas, American Express, British Petroleum, Coca-Cola Company, Rolls-Royce, Ford, IBM thiab ntau, ntau lwm tus. Thiab rau txhua tus neeg siv khoom, Ogilvy thiab nws pab neeg tau tswj hwm kom nrhiav tau txoj hauv kev thiab nce kev muag khoom, qee zaum los ntawm ob peb zaug. Cov phau ntawv sau los ntawm D. Ogilvy, xws li "Secrets ntawm tus neeg sawv cev tshaj tawm", "Tsuas yog hais txog kev tshaj tawm" lossis "Txoj kev xav ntawm cov duab", tau ntev tau muab tshem tawm mus rau hauv aphorisms.

David Ogilvy Tshaj Tawm Quotes:

1. Kev tshaj tawm zoo yog ib qho uas muag cov khoom lag luam yam tsis muaj kev cuam tshuam rau nws tus kheej.
2. Kev qhia ntau dua koj qhov kev tshaj tawm, nws yuav txhawb nqa ntau dua.
3. Thaum sim ntxias tus neeg siv khoom ua lossis yuav khoom, kuv xav tias koj yuav tsum siv lawv cov lus, tus neeg xav.
4. Txhawm rau txhawm rau nyiam cov neeg siv khoom thiab txhawb kom lawv yuav khoom, koj xav tau lub tswv yim loj. Yog tias ib qho kev tshaj tawm tsis muaj lub tswv yim loj, ces nws yuav dhau mus tsis pom, zoo li lub nkoj hauv qhov tsaus ntuj. Kuv muaj qhov tsis ntseeg tias ntau tshaj ib lub tuam txhab hauv ib puas muaj lub tswv yim no.
5. Qhov koj hais hauv kev tshaj tawm yog qhov tseem ceeb tshaj qhov koj hais nws.
6. Kuv tsis pom kev tshaj tawm ua kev lom zem lossis daim duab kos duab, Kuv pom nws yog qhov nruab nrab. Thaum kuv sau ib qho ad, kuv tsis xav kom koj qhia kuv tias koj xav tias nws muaj tswv yim. Kuv xav kom koj pom nws nthuav txaus los yuav cov khoom kuv tshaj tawm.
7. Cov neeg siv khoom tseem tab tom yuav cov khoom lag luam tshaj tawm kom muaj nuj nqiskev zoo nkauj, noj qab nyob zoo, mob nyem, kev sib raug zoo thiab lwm yam.
8. Kev tshaj tawm, tsis yog kev lag luam, tsim cov npe.

Leo Burnett ntawm kev lag luam thiab tshaj tawm

Leo Burnett yog ib qho ntawm cov muaj tswv yim tshaj plaws thiab nthuav tawm progenitors ntawm kev lag luam thiab tshaj tawm. Leo lub tuam txhab tseem ceeb rau qhov tseeb tias nws tau qhib thaum lub sij hawm Kev Nyuaj Siab Loj. Tom qab ntawd Leo thiab nws tus phooj ywg Jack Okif qiv tsib caug txhiab nyiaj los ntawm cov phooj ywg thiab pib lawv qhov kev kov yeej ntawm kev tshaj tawm Olympus. Cov phooj ywg hais tias Leo tau vwm thiab ob peb lub hlis nws lub tuam txhab yuav kaw, thiab nws yuav muag txiv apples. Tam sim no nyob rau hauv txhua qhov chaw ua haujlwm ntawm lub tuam txhab tsim los ntawm Leo, muaj ib lub tais ntawm txiv apples, uas yog tsim los txhawb cov neeg ua haujlwm. Puas yog qhov no tsis yog qhov tshaj tawm tshaj plaws hauv ntiaj teb?

Quotes thiab aphorisms los ntawm L. Burnett:

• Kev tshaj tawm yog lub peev xwm los xav, txhais. Muab lub plawv ntawm kev lag luam rau ntawm daim ntawv.
• Yog leej twg xav ua thawj coj tsuas yog sawv daws tuaj yeem ua haujlwm nrog thom khwm hauv lub qhov ncauj.
• Kuv ntseeg tias kev tshaj tawm yog qhov txaus ntshai tsis yog vim nws dag neeg, tab sis vim nws tuaj yeem ua rau koj tuag ntawm kev dhuav.
• Tsuas yog tshaj tawm thiab nyiaj yuav los.

Aphorisms ntawm cov neeg zoo

Cov lus hais txog kev tshaj tawm tau tsim tsis yog los ntawm cov kws tshaj lij hauv ntiaj teb kev tshaj tawm, tab sis kuj los ntawm ntau tus kws sau ntawv nto moo thiab txawm tias thawj tswj hwm. Tej zaum tsis muaj ib tus neeg nyob hauv lub ntiaj teb uas tsawg kawg ib zaug hauv nws lub neej tsis xav txog kev tshaj tawm, nws qhov ntau hauv lub ntiaj teb niaj hnub no,influencing haiv neeg los yog shaping lub saj ntawm cov pejxeem.

Rau qee qhov, kev tshaj tawm yog kev lag luam tawm hauv TV, tab sis rau ib tus neeg nws yog kev xav zoo. Cov lus zoo tshaj plaws thiab cov lus hais txog kev tshaj tawm los ntawm cov neeg zoo:

• Kev tshaj tawm yog qhov kev ntseeg tshaj plaws ntawm cov ntawv xov xwm. Thomas Jefferson (tus Thawj Tswj Hwm thib peb hauv Teb Chaws Asmeskas, tus kws sau ntawv tshaj tawm txog kev ywj pheej).
• Lub hom phiaj ntawm kev tshaj tawm zoo tsis yog kev cia siab, tab sis txhawb kev ntshaw. Charles Adams (American diplomat, tub xeeb ntxwv ntawm US Thawj Tswj Hwm thib ob).
• Muaj ntau qhov tshaj tawm zoo dua li cov khoom uas lawv tshaj tawm. Jerry Della Femina (tus kws sau ntawv nto moo Asmeskas).
• Kev tshaj tawm yog kev kos duab ntawm lub taub hau tab sis tsoo lub hnab ris. Vance Packard (American journalist thiab critic).
• Kev tshaj tawm pab txhawb kev ua neej nyob los ntawm kev nce qib ntawm kev ntshaw. Andrew Mackenzie (tus tsim qauv los ntawm Milan).
• Txhua kev tshaj tawm yog xov xwm zoo. Marshall McLuhan (philologist, sau ntawv thuam los ntawm Canada).
• Kev tshaj tawm yog kev kos duab zoo nkauj ntawm lub xyoo pua nees nkaum. Marshall McLuhan.
• Kev tshaj tawm yog hom kev ntseeg siab, thiab kev ntseeg siab tsis yog kev tshawb fawb, tab sis yog kev kos duab. Kev tshaj tawm yog kev kos duab ntawm kev yaum. William Bernbach (advertising genius, creator ntawm Doyle Den Bernbach).

xav ntawm cov kws sau ntawv nto moo

Cov lus hais txog kev tshaj tawm thiab kev lag luam tuaj yeem pom tsis yog hauv cov ntaub ntawv tshwj xeeb, tab sis kuj yog cov ntawv tseeb. Ib txhia ntawmCov lus ntawm cov kws sau ntawv xws li F. Begbeder tau tshaj tawm los ntawm txhua tiam neeg raws li lawv cov lus hais. Nov yog qee qhov kev nthuav dav ntawm cov kws sau ntawv.

1. Kev tshaj tawm tsis yog lub neej du, lub neej duplicate advertising. Frederic Beigbeder (tus kws sau ntawv Fab Kis thiab tshaj tawm).
2. Kev tshaj tawm yog ib txoj hauv kev ua kom tib neeg xav tau yam uas lawv tsis tau hnov dua ua ntej. Martti Larni (tus kws sau ntawv Finnish, neeg sau xov xwm).
3. Kev tshaj tawm yog kab tias yog ib qho ntawm cov kev nthuav dav tshaj plaws thiab nyuaj ntawm cov lus hais niaj hnub no. Aldous Huxley (tus kws sau lus Askiv thiab kws tshawb fawb).
4. Koj tuaj yeem qhia cov hom phiaj ntawm tag nrho lub tebchaws nrog koj qhov kev tshaj tawm. Norman Douglas (tus kws sau paj huam los ntawm UK).
5. Kev tshaj tawm zoo li kais ib lub thoob nrog ib tus pas. George Orwell (tus kws sau ntawv Askiv).

Kev tshoov siab tshaj tawm thiab kev lag luam quotes:

• Kev lag luam zoo li thawj hnub. Yog tias koj tsuas tham txog koj tus kheej, ces hnub thib ob yuav tsis tshwm sim. David Beebe (VP of Global Creative).
• Cov ntsiab lus pom thiab sib tham sib ntxiv cov kev paub dhau los uas qhia thiab tsim kom muaj kev sib raug zoo nrog cov neeg yuav khoom. Lee Odden (Thawj Tswj Hwm ntawm TopRank Marketing).
• Cov ntsiab lus lag luam yog kev txaus siab, tsis yog kev tshaj tawm. John Buskal (Marketer ntawm Moondog Marketing).

Qhia txog cov neeg lag luam thiab cov tshaj tawm

Txoj haujlwm ntawm cov kws sau ntawv tshaj tawm thiab cov thawj coj yeej ib txwm nyob tom qab thiab feem ntau tseem tsis nco qab lawm. Cov lus hais txog kev tshaj tawm thiab cov neeg tshaj tawm:

• Cov kws sau paj huam kawg ntawm lub sijhawm tam sim no ua haujlwm hauvcov koom haum tshaj tawm. Tennessee Williams (US playwright).
• Lub ntsiab lus ntawm tus kws sau ntawv uas muaj peev xwm ua tau zoo yog: kev xav paub txog cov khoom lag luam, tib neeg thiab kev tshaj tawm, kev nkag siab zoo ntawm kev lom zem, tus cwj pwm ntawm kev ua haujlwm nyuaj, muaj peev xwm tsim cov lus nthuav tawm rau kev tshaj tawm. David Ogilvie (tus neeg lag luam).
• Txoj haujlwm ntawm tus neeg lag luam yog coj qhov tseeb tuag rau txoj sia. Bill Bernbach (tus lag luam).

Kev Tshaj Tawm Tsis Zoo: Quotes thiab Aphorisms

1. Muaj kev xav tias txhua qhov kev tshaj tawm yog lub cav ntawm kev lag luam. Tsis yog! Kev tshaj tawm phem tsis tuaj yeem yog lub cav; es, nws yog nres. David Ogilvie (tus neeg lag luam).
2. Txhua tus tuaj yeem ua qhov tsis zoo, tab sis nws yuav siv qhov ntse tiag tiag tsis txhob kov qhov zoo. Leo Burnett (tus neeg lag luam nto moo).
3. Ib lab nyiaj ntawm kev tshaj tawm tsis zoo sib npaug zero. W alter Schoenert (tus neeg lag luam, kws sau ntawv).
4. Qhia rau cov uas xam lub tuam txhab poob tias kev tshaj tawm tsis tuaj yeem phem. David Eidelmann (tus sau xov xwm thiab sau ntawv).

Kev tshaj tawm los ntawm cov thawj coj saum toj kawg nkaus

Sau cov kev xav thiab nqe lus hais txog kev tshaj tawm thiab kev lag luam los ntawm cov thawj coj ntawm cov tuam txhab loj.

• Kev tshaj tawm yog ib txoj hauv kev muag khoom kom ntau li ntau tau rau tib neeg ntau li ntau tau, ntau li ntau tau, thiab tus nqi siab tshaj. Sergio Ziman (ib tug ntawm cov lag luam tseem ceeb ntawm Lub Tuam Txhab Coca-Cola).
• Txhawb kev tshaj tawm, thiab tom qab ntawd tshaj tawm yuav txhawb nqa koj. Thomas Dewar (tus ua lag luam, tus tsim ntawm lub npe whiskeyDewar tus).
• Ua ntej koj dhia mus rau hauv qhov kev tshaj tawm, tsis hais lub platform, koj yuav tsum nkag siab lub hom phiaj koj xav ua kom tiav. Rebecca Lieb (Lub taub hau ntawm Conglomotron LLSy).

Kev tshaj tawm thiab kev lag luam quotes

Raws li koj paub, tsis muaj kev lag luam tsis muaj kev tshaj tawm. Quotes los ntawm cov neeg zoo txog kev lag luam thiab kev tshaj tawm:

1. Cov neeg lag luam yuav tsum tau tshaj tawm lawv cov khoom - hnub zoo thiab phem. Hnub zoo lawv tsuas xav tau, hnub phem lawv yuav tsum ua. Bruce Barton (copywriter, sau, businessman).
2. Kev loj hlob ntawm kev lag luam yam tsis muaj kev tshaj tawm zoo li kev sib tw nrog ib tug ntxhais hauv qhov tsaus ntuj. Tsis muaj leej twg tab sis koj paub koj ua dab tsi. Dr. Stuart Henderson Britt (sociologist thiab psychologist).
3. Kev tso tseg kev tshaj tawm kom txuag nyiaj yog zoo li nres lub moos kom txuag sijhawm. Andrew McKenzie (tus tsim qauv).