Industrial graphics: txhais, keeb kwm ntawm tsos, theem ntawm kev loj hlob, piav qhia nrog cov duab thiab piv txwv

2024 Tus sau: Leah Sherlock | [email protected]. Kawg hloov kho: 2023-12-17 05:37

Hais txog kev lag luam duab, nws txhais tau hais tias siv (siv hauv kev xyaum) tsim kev lag luam, uas tsim thiab tsim cov khoom lag luam tshaj tawm, cov ntawv lo, cov ntawv tshaj tawm thiab cov ntawv tshaj tawm, cov cim lag luam, txhua yam ntsig txog kev pabcuam kev tsim khoom thiab kev lag luam ntawm cov khoom.

Los ntawm keeb kwm ntawm cov duab

Graphics yog daim duab qub tshaj plaws ntawm kev kos duab zoo nkauj. Nws tuaj yeem hais tias tus txiv neej thaum ub yog thawj tus uas tau tsim lub hauv paus rau hom kev kos duab no, kos nws thawj daim duab kos rau ntawm phab ntsa ntawm lub qhov tsua. Raws li archaeologists thiab cov kws tshawb fawb, cov neeg thaum ub tau qhia lawv txoj kev xav los ntawm kev kos duab pob zeb no. Thaum sau ntawv tau tshwm sim, lub tswv yim ntawm "graphics" tau txuam nrog kev sau ntawv calligraphic, uas yog, sau rau hauv daim ntawv sau meej, zoo nkauj. Thawj cov kws sau ntawv thiab cov kws luam ntawv ntawm cov ntawv tau tshwm sim, thiab tom qab ntawd cov kws kos duab uas ua duab kos rau cov ntawv sau rov qab. Lub sij hawm dhau mus, thiab muaj kev xav tau rau cov ntaub ntawv luam tawm thiab, raws li, tus tsim ntawm nws cov duabua haujlwm.

theem ntawm kev txhim kho cov duab

Nrog kev txhim kho ntawm kev tsim khoom lag luam, cov duab kos duab tau tshwm sim. Nyob rau hauv thawj theem, nws yog ib tug contrasting linear qauv uas muaj dub thiab dawb. Tom qab ntawd ib qho kev khiav ceev thiab ib qho chaw tau ntxiv rau cov kab. Cov duab kos duab tau tsim los ntawm tes siv xaum, cwj mem, number case, pastel, charcoal.

Cov theem ntawm kev txhim kho suav nrog:

• Easel cov duab, suav nrog cov ntawv luam tawm, cov ntawv luam tawm nrov thiab, qhov tseeb, kos duab kos duab.
• Phau ntawv duab suav nrog vignettes, duab kos duab, nco lub kaus mom, npog. Qhov no kuj suav nrog fonts, vim cov ntawv yog cov cim nraaj.
• Cov ntawv xov xwm thiab cov ntawv xov xwm yog cov duab ua raws li GOST, uas qhia meej txog hom fonts thiab muaj cov duab kos duab. Daim duab saum toj no yog piv txwv ntawm tus tshaj tawm daim duab kos duab.
• Technologies of computer layout of printed publications. Txij li thaum xaus ntawm lub xyoo pua 20th-pib ntawm lub xyoo pua 21st, cov khoom tau dhau los ua qhov kev tshaj tawm zoo tshaj plaws.

Kev ua haujlwm ntawm cov duab kos duab

Kev lag luam duab tau tshwm sim ua ib feem tseem ceeb ntawm kev tshaj tawm, qhov twg fonts, ornaments, dluab (duab thiab kos duab), xim palette thiab luam ntawv tseem ceeb sib npaug. Cov poj koob yawm txwv ntawm cov duab, paub txij li lub sijhawm qub, suav tias yog kev qias neeg ntawm cov cim lag luam. Nws tau tsim los ua thaj tsam ntawm kev ua yeeb yam uas txhawb nqa cov khoom lag luam. Cov pab pawg ntawm cov kws ua yeeb yam thaum kawg tau tsim los ntawm qhov kawg ntawm xyoo pua 19th. Lawv tshwj xeeb hauv kev tshaj tawm thiab kev tsim khoom ntim.

Thiab tam sim no, raws li txoj cai, cov duab kos duab ua haujlwm ntawm kev tsim cov npe, kev tshaj tawm thiab lwm yam khoom lag luam koom nrog kev txhawb nqa thiab muag khoom. Lawv cov haujlwm ua haujlwm txawv ntawm cov duab kos duab niaj hnub. Lawv tsim cov kev sib koom ua ke ntawm cov cim lag luam thiab cov neeg koom tes, nrog rau cov ntaub ntawv koom nrog, ua haujlwm ntawm kev tshaj tawm cov khoom lag luam thiab ntim tsim, tsim kom muaj qhov zoo nkauj.

Qhov no yog cov cim lag luam ntawm lub ntiaj teb nto moo tuam txhab uas muag zoo li, ua siv cov duab kos duab. Daim duab hauv qab no qhia txog qhov ua kom pom tseeb thiab ntxim nyiam.

Ib lub cim lag luam yog "lub ntsej muag" ntawm lub tuam txhab, yog li qhov yuav tsum tau ua rau nws qhov kev tsim yog tias nws yuav tsum yog thawj, nco tau, qhia meej thiab thev naus laus zis. Lub cim lag luam qee zaum hu ua tus muag muag uas ntsiag to. Nws muaj nyob rau ntawm cov khoom lossis cov khoom lag luam yog qhov kev pom zoo tseem ceeb rau tus neeg yuav khoom. Cov ntaub ntawv pov thawj hauv ntiaj teb tau lees paub tias tus nqi ntawm cov khoom lag luam nrog lub cim cim yog siab dua tus nqi ntawm cov khoom tsis qhia npe. Qhov no muaj nws tus kheej piav. Qhov no ua tau raws li txhua qhov yuav tsum tau ua rau nws los ntawm lub koob npe nrov ntawm lub tuam txhab.

Corporate Identity

Lub kaw lus ntawm kev sib txuas lus pom kev txhais tau tias tsim cov duab kos duab, uas tau qhia hauv lub logo, lub cim lag luam, xim thiab font. Cov duab kos duab ua haujlwm nrog tag nrho cov khoom lag luam ua haujlwm. Visually, industrial graphics tsim yog npaj mus rau:

• documentation: forms, hnab ntawv,nrog rau, cov ntaub ntawv qhia kev thiab hauv tsev, daim npav lag luam;
• khoom: cov khoom lag luam, kev cai lij choj thiab cov cim lag luam;
• ntim: hnab, ntawv nplaum, thawv, showcases, exhibitions, brochures, catalogs, souvenirs;
• khaub ncaws: kos npe raws caij nyoog style, khi, taub hau;
• tsheb koom nrog hauv tuam txhab: logo, trademark;
• tsim los ntawm lub tuam txhab: cov cim lag luam, logo.

Fonts

Cov duab nraaj kev lag luam suav nrog ntau hom fonts, duab thiab kos duab kos duab, xim thiab polygraphy. Hauv kev lees paub dav dav, fonts yog xuas tes sau, kos, kos lossis sau cov ntawv lossis lej. Lawv txawv ntawm qhov loj, style, italic, thiab boldness.

Psychologists tau ua ntau txoj kev tshawb fawb los txiav txim siab seb cov ntawv nyeem tau nkag siab li cas, ntaus ntawv sib txawv, thiab pom tias nws muaj kev cuam tshuam rau kev xav ntawm cov khoom siv. Qhov no qhia tau tias cov lus tshaj tawm uas ntaus hauv cov ntawv sib txawv yuav pom tau los ntawm cov neeg tuaj saib lub hom phiaj sib txawv. Cov font ua si yuav tsis tau txais txiaj ntsig los ntawm cov neeg koom tes ua lag luam, thiab cov menyuam yaus yuav tsis nyiam cov ntawv sau ncaj qha rau cov duab zoo heev.

Yog li, cov duab kos duab, thaum ua haujlwm ntawm cov cim lag luam thiab cov neeg ua haujlwm tus kheej ntawm lub tuam txhab, yuav tsum coj mus rau hauv tus account lub hlwb ntawm kev xaav ntawm cov ntaub ntawv muab. Nyob ntawm qhov hnyav ntawm cov ntaub ntawv, cov ntawv sau rau ntawm lub hnab ntim khoom, cov ntawv nplaum, lub thawv, catalogs thiab souvenirs yuav tsumHais txog qhov tseem ceeb thiab kev ntseeg siab ntawm lub tuam txhab.

khoom cim

Raws li tau sau tseg saum toj no, cov khoom tsim tau raug sau npe. Txhawm rau ua nws, koj xav tau cov cuab yeej. Ntawd yog, yuav tsum muaj cov cim uas tso cai rau qee cov ntaub ntawv siv rau saum npoo ntawm cov khoom. Cov ntawv sau no yuav tsum tsis txhob muab ntxuav, ntxuav tawm nrog dej thiab ploj mus rau hauv lub hnub.

Lub Edding series ntawm cov khoom siv kos duab kos duab yog tsim los kos cov ntoo, hlau, iav, ceramics, yas thiab lwm yam ntaub ntawv uas ib lub tuam txhab ua haujlwm nrog. Cov cim yog siv hauv kev tsim kho thiab kev ua tiav. Cov cim kev lag luam muaj lub cev hlau. Nws yog feem ntau ruaj aluminium.

Industrial markers

Lub Edding 8750 muaj cov cim kos duab muaj cov mos txwv. Cov cuab yeej siv rau cov ntawv sau rau ntawm qhov chaw ntawm cov khoom lag luam hauv kev ua haujlwm hnyav. Cov khoom tsis raug ntxuav rau daim ntawv lo, lawv yuav qias neeg thiab greasy. Cov cim ua los ntawm cov cim yog tiv taus cov kuab tshuaj thiab cov kua qaub thiab tsis ntxuav tawm nrog dej. Cov number case dawb muaj ntau cov xim xim. Qhov no tso cai rau koj los npog ob qhov chaw du thiab ntxhib nrog txheej tuab.

Lawv tsis kis, tsis txhob smudge, thiab qhuav sai. Cov cim ntawm cov koob no ua haujlwm tsis zoo hauv cov huab cua hnyav nrog qhov kub thiab txias ntawm -30 ° txog +30 ° C. Koj tuaj yeem tau txais los ntawm ib tus cim E-8750 thaum kos lossis kos cov khoom ua los ntawm roj hmab, iav,yas, hlau.

Edding hom kuj tsim cov cim dub rau cov duab kos duab. Nws muaj lub ntsej muag puag ncig, cov khoom siv lub cev - cov yas dawb-dub. Dub number case, raws li pigment mastic. Lub thickness ntawm cov kab siv rau cov khoom yog 10 hli. Cov cim kev lag luam no yog tsim rau greasy, qias neeg thiab underwater nto. Cov xim ntawm cov cim tuaj yeem tiv taus cua sov txog 1000 °, thiab qhov siab tshaj plaws ntawm qhov kub ntawm cov khoom thaum sau ntawv nrog tus cim yog 100 °. Cov xim yuav luag tsis muaj ntxhiab.

Siv cov duab

Muaj ntau yam piv txwv ntawm cov duab kos duab uas tau nkag hauv peb lub neej uas lawv zoo li ntuj thiab paub. Cov no yog cov paib nrog cov npe ntawm cov chaw nyob, cov npe ntawm txoj kev, cov tsev thiab tsheb, cov khw muag khoom, tsev kawm ntawv, lub vaj.

Tag nrho cov khoom thiab cov khoom muaj nrog cov ntaub ntawv: passports, cov lus qhia thiab catalogs. Nws yuav tsum muaj cov duab pom uas piav qhia txog cov qauv ntawm cov khoom, lawv cov haujlwm, cov cai ntawm kev siv thiab kev saib xyuas. Thiab qhov no kuj yog ib hom kev lag luam duab. Lwm hom yuav tsum suav nrog cov paib qhia uas qhia cov ntaub ntawv pom, sib piv rau cov tsiaj ntawv uas peb paub. Lawv hu ua pictograms.

Cov no yog cov cim qhia txog kev hla cov ntsiab lus, txoj kev tig, chaw nres tsheb thiab lwm yam, qhov loj, cov duab thiab xim ntawm cov duab kos uas tau tsim los ntawm cov qauv thoob ntiaj teb. Pictograms yog cov ntsiab lus, piv txwv thiab tsis xav tau kev paub ntawm cov lus. Lawv siv nyob rau hauv thoob ntiaj tebntsuas ntsuas ntsuas kev ua kis las.

Industrial (advertising) graphics

Kev tshaj tawm ncig ib puag ncig tus neeg txhua qhov chaw. Txhua yam kev kos npe ntawm cov khw thiab cov khw muag khoom, cov ntawv tshaj tawm thiab cov ntawv tshaj tawm qhia txog ib qho kev tshwm sim, kev tshaj tawm cov tshuaj tshiab thiab cov kev pabcuam yog cov khoom lag luam ntawm cov duab kos duab. Tib neeg cov lus teb rau txhua qhov ntau yam ntawm kev muab, caw thiab paub txog kev tshaj tawm yog qhov tsis meej. Qee tus neeg nyiam ntau yam ntawm cov paib thiab tshaj tawm hauv subway thiab thauj, thaum lwm tus tsuas tsis pom lawv. Txawm li cas los xij, cov ntawv tshaj tawm ntxim nyiam nyiam cov neeg yuav khoom.

Nws tuaj yeem hais tau tias ua tsaug rau kev tsim cov duab kos duab tsim los ntawm cov neeg tsim duab nraaj, cov ntawv tshaj tawm ci ntsa iab, cov ntawv tshaj tawm, cov ntawv tshaj tawm, cov neeg tau txais cov ntaub ntawv lawv xav tau.