Suab paj nruag kev lag luam lag luam: txoj hauv kev, lub tswv yim, phiaj xwm

2024 Tus sau: Leah Sherlock | [email protected]. Kawg hloov kho: 2023-12-17 05:37

Kev sib tw hauv kev ua lag luam tau coj mus rau qhov tshwm sim ntawm kev lag luam suab paj nruag. Thaum lub suab kos duab dhau los ua lag luam, nws xav tau cov cuab yeej los ua lag luam nws cov khoom. Kev lag luam suab paj nruag tso siab rau cov tswv yim thiab cov txheej txheem ib txwm muaj, tab sis yeej muaj ntau yam tshwj xeeb thiab cov yam ntxwv.

kev lag luam tswvyim

Kev sib sau ua ke ntawm ntau lawm, tso tawm ntau thiab ntau cov khoom zoo ua rau qhov tseeb tias kev siv zog tshwj xeeb tsim nyog los txhawb cov neeg siv khoom. Raws li kev tsim khoom nce ntxiv, thawj lub tswv yim kev lag luam tshwm sim. Thaum pib, nws tau tsom mus rau kev txhim kho cov khoom thiab kev tsim khoom, tab sis cov tswv yim niaj hnub no tau maj mam tsim los ntawm kev nce qib raws li ib qho kev ua tshwj xeeb rau kev txaus siab rau kev xav tau los ntawm kev sib pauv. Niaj hnub no, kev lag luam tau nkag siab tias yog kev sib txuas lus tshwj xeeb ntawm cov chaw tsim khoom thiab cov neeg yuav khoom, uas ua rau muaj kev txaus siab ntawm kev xav tau. Nwstsim los pab tus neeg yuav khoom thiab tus muag khoom ua tiav lawv cov hom phiaj. Hauv qhov kev nkag siab no, kev lag luam suab paj nruag kev lag luam kuj yog ib qho kev sib cuam tshuam ntawm cov neeg tsim khoom thiab cov neeg siv khoom. Tus neeg tsim khoom muab cov khoom lag luam ntawm lub lag luam suab uas yuav tso cai rau cov neeg mloog kom txaus siab rau lawv cov kev xav tau.

Kev Tshaj Tawm ntawm Kev Lag Luam Music

Qhov tshwm sim ntawm kev lag luam suab paj nruag yog txuam nrog kev tsim kev lom zem thiab kev ua si lom zem. Thaum ua yeeb yam ua lag luam tshwm sim, ib cheeb tsam uas cov neeg khwv tau nyiaj los ntawm kev muab kev lom zem kev pab cuam, yuav tsum tau ua kom tau raws li cov kev xav tau ntawm kev ua lag luam kom tiav. Qhov kev sib tw ntau dua, qhov kev xav tau ntawm kev siv zog tshwj xeeb los siv cov khoom tsim tau xav tau. Qhov pib ntawm kev lag luam suab paj nruag tuaj yeem taug qab mus rau lub sijhawm qub. Piv txwv li, Mozart txiv tau ua, qhov tseeb, kev ua haujlwm ntawm tus kws tsim khoom siv suab paj nruag: nws tau xaiv lub repertoire, nqa tawm kev tshaj tawm kev ua ub no txhawm rau txhim kho kev hais kwv txhiaj. Tus kws sau nkauj thiab tus kws ua yeeb yam yog tus txhais tau tias kom tau txais txiaj ntsig thiab ua kom tau raws li qhov xav tau ntawm pej xeem kev lom zem. Tab sis nyob rau hauv tag nrho cov kev nkag siab ntawm lo lus, suab paj nruag kev lag luam tshwm tsuas yog nyob rau theem ntawm kev loj hlob ntawm kev lag luam lom ze. Tsuas yog nrog kev ua lag luam glut thiab kev sib tw zoo yuav tsum muaj kev xav zoo tshaj plaws ntawm cov khoom siv suab paj nruag tshwm sim.

Suab nkauj kho siab

Qhia kev lag luam suav nrog ntau qhov kev lag luam: xinesmas, ua yeeb yam thiab saib, suab paj nruag. Kev lag luam suab yog ib ceg ntawm lub ntiaj tebkev lag luam uas ua rau muaj txiaj ntsig los ntawm kev muag khoom ntawm cov khoom siv suab paj nruag lossis kev pabcuam. Ib tug neeg tau xav tias yuav tsum tau mloog suab paj nruag txij thaum ub, qhov tshwm sim ntawm nws cov kev cuam tshuam rau lub hlwb tsis tau kawm tag nrho. Txawm li cas los xij, nws pom tseeb tias nws muaj feem cuam tshuam nrog kev xav, uas yog kev paub tob hauv tib neeg. Nws yog nrog lawv tias qhov tseem ceeb ntawm cov suab paj nruag hauv tib neeg lub neej yog txuam nrog. Thaum muaj kev thov, ces, ntawm chav kawm, muaj cov khoom. Kev lag luam suab paj nruag tshwm sim nrog rau qhov muaj peev xwm ntawm kev faib khoom loj ntawm cov khoom siv suab, uas yog, nrog rau kev nce qib kev siv tshuab. Qhia kev lag luam tshwm sim nrog rau pej xeem spectacles, cov kws tshawb fawb txiav txim siab hnub yug ntawm ntau txoj kev: los ntawm 11th mus rau 19th caug xyoo. Tab sis txij li thawj txoj cai lij choj tswj hwm lub koom haum ntawm pej xeem cov yeeb yam tshwm sim tsuas yog nyob rau hauv nruab nrab ntawm lub xyoo pua 19th, nws yog los ntawm qhov no hais tias lub countdown yog ib txwm coj. Kev lag luam suab paj nruag yog tsim nrog lub advent ntawm gramophone cov ntaub ntawv, uas pib kis tau cov suab paj nruas khoom rau cov pawg. Cov theem tom ntej ntawm kev hloov pauv yog txuam nrog kev tshwm sim ntawm xov tooj cua thiab TV. Tom qab ntawd, kev lag luam tsuas yog nce lub zog, cov khoom siv suab tau txhim kho, kev ncig thiab kev sib tw loj hlob. Txhua xyoo, kev lag luam suab paj nruag kev lag luam txuas ntxiv nce los ntawm ob peb feem pua, kev loj hlob tshwj xeeb tshaj yog pom hauv ntu hauv Is Taws Nem. Niaj hnub no, tsis muaj kev tshaj tawm, nws tsis tuaj yeem paub txog qhov project suab paj nruag, txawm tias muaj cov neeg ua yeeb yam tshaj plaws.

Music ua khoom muag

Nkauj, ua yeeb yam ntawm suab ua haujlwm, pab pawg suab paj nruag thiab soloists yog qhov txhais tau tiasrho tawm profit. Lub peculiarity ntawm suab paj nruag raws li ib yam khoom ntawm kev nce qib yog tias nws ib txhij ua ke cov khoom ntawm cov khoom thiab cov kev pab cuam. Cov khoom siv suab yuav tsum ua kom tau raws li qhov xav tau ntawm cov neeg mloog, muaj qee yam zoo thiab tus nqi sib xws, nws yuav tsum muaj lub meej mom thiab tus nqi ntawm cov neeg siv khoom, zoo li txhua yam khoom. Tsis tas li ntawd, suab paj nruag, zoo li ib qho kev pabcuam, tsis tuaj yeem sib cais los ntawm tus neeg ua yeeb yam, nws yog qhov tsis muaj tseeb, qhov tshwm sim ntawm nws qhov kev noj haus tsis tuaj yeem kwv yees. Nyob rau tib lub sijhawm, cov khoom siv suab yog cov khoom lag luam, vim nws muaj tus nqi, zoo, tuaj yeem ua tau raws li qhov xav tau thiab yuav tsum tau nce qib los ntawm cov chaw tsim khoom rau cov neeg yuav khoom.

Profession: Producer

Tus tsim tawm suab paj nruag ua lub luag haujlwm tseem ceeb tshaj plaws hauv kev tsim thiab txhawb nqa cov khoom lag luam suab paj nruag. Nws xeeb tub cov khoom, xaiv tus neeg ua yeeb yam thiab cov khoom siv raws li qhov xav tau ntawm kev ua lag luam. Nws nkag siab txog kev ua lag luam zoo, tuaj yeem cuam tshuam cov saj thiab kev nyiam ntawm cov pej xeem, thiab muaj peev xwm cia siab tias yuav xav tau cov neeg mloog. Tus tsim suab paj nruag kuj tseem muab nyiaj txiag rau kev tsim cov khoom lag luam, nws nrhiav cov khoom siv, yuav cov suab paj nruag, ntawv nyeem, them nyiaj rau kev ua haujlwm ntawm cov neeg ua yeeb yam thiab cov neeg ua haujlwm nrog. Thiab lwm qhov tseem ceeb ntawm cov neeg tsim khoom yog los xyuas kom meej cov khoom muag, nws npaj kev lag luam kev ua ub no, npaj kev ncig xyuas thiab concerts. Tus tsim tawm yog tus thawj coj hauv kev lag luam suab paj nruag, nws yog tus kws tshaj lij hauv kev lag luam thiab kev tswj hwm tib lub sijhawm.

Lub hom phiaj thiab lub hom phiaj ntawm kev lag luam

Kev lag luam suab paj nruag, zoo li lwm yam, muaj lub hom phiaj tseem ceeb tshaj plaws - yog kom nce muag. Tab sis rau qhov ntawdkom nce kev thov, nws yog ib qho tsim nyog los daws cov teeb meem cuam tshuam. Lub hom phiaj tseem ceeb ntawm kev lag luam suab paj nruag yog nthuav tawm cov lus hais txog cov khoom thiab cov kws kos duab. Tsuas yog kev paub siab tuaj yeem ua rau kev yuav khoom. Lwm txoj haujlwm ntawm kev lag luam yog tsim cov khoom lag luam uas txaus siab rau cov kev xav tau ntawm cov neeg mloog. Yog li ntawd, txhua tus neeg ua yeeb yam yuav tsum tsis yog tsuas yog ib qho kev ua tau zoo xwb, tab sis kuj muaj qhov chaw tshwj xeeb. Kev lag luam suab paj nruag yuav tsum muaj kev sib txuas lus tas li ntawm tus mloog thiab tus neeg ua yeeb yam, coj mus rau hauv tus account hloov pauv hauv kev nkag siab ntawm cov khoom, tsim tus cwj pwm ncaj ncees rau cov khoom ntawm cov neeg siv khoom.

Promotion Item

Muaj ntau yam khoom tshaj tawm hauv kev lag luam suab paj nruag. Ua ntej ntawm tag nrho cov, nws yog ib tug ua yeeb yam los yog ib pab pawg neeg. Thaum lub npe tshiab tshwm sim hauv kev lag luam suab paj nruag, txoj haujlwm ua lag luam yog los tsim kev paub txog nws ntawm cov neeg tuaj saib lub hom phiaj. Kev txhawb nqa ntawm pab pawg thiab soloists pib nrog kev txhim kho ntawm qhov chaw, thiab tsuas yog tom qab ntawd kev sib txuas lus tau npaj, kev thov raug tsim thiab txhawb nqa. Tus neeg ua yeeb yam kuj xav tau kev tsim khoom lag luam, txhua tus kws ntaus suab paj nruag sib zog ua lub hom phiaj, vim tias qhov no ua rau kev muag khoom siab tas li. Tsis tas li ntawd, cov khoom ntawm kev nce qib tuaj yeem yog cov khoom siv suab. Cov ntaub ntawv, kev hais kwv txhiaj, zaj duab xis, txhua yam yuav tsum muaj kev xav zoo tshaj plaws los txhawb kev xav tau thiab tau txais txiaj ntsig. Suab paj nruag hits feem ntau yog tshwm sim los ntawm kev xav txog kev lag luam.

kev lag luam zoo

Cov phiaj xwm tsim khoom mus sij hawm ntev yog hu ua kev lag luam zoo. Raulos tsim ib lub tswv yim, koj yuav tsum muaj lub tswv yim zoo ntawm lub xeev ntawm kev ua lag luam thiab qhov tshwj xeeb ntawm ntu uas cov khoom tau nce qib. Kev lag luam suab paj nruag raws li ib qho haujlwm tshwj xeeb tsis tuaj yeem siv tag nrho cov tswv yim kev lag luam uas twb muaj lawm. Ntawm no peb xav tau ib txoj hauv kev tshwj xeeb uas yuav coj mus rau hauv tus account cov yam ntxwv ntawm cov khoom siv suab paj nruag. Cov tswv yim pom zoo tshaj plaws yog kev loj hlob hnyav, uas yog ua raws li kev nce qib kev lag luam hauv kev lag luam uas twb muaj lawm. Nws kuj tseem tuaj yeem siv lub tswv yim ntawm kev nkag mus rau kev lag luam sib sib zog nqus, nyob rau hauv cov ntaub ntawv kev lag luam kev lag luam txhawb nqa kev yuav khoom ntau dua, nrog rau cov khoom lag luam thiab cov kev pabcuam. Cov tswv yim yuav tsum tau tsav lub sijhawm ntev thiab kev xav tau, uas yog vim li cas tus kws kos duab duab tseem ceeb heev hauv kev lag luam suab paj nruag thiab yuav tsum tau ua tib zoo npaj thiab tswj xyuas.

Music Marketing Target Audience

Suab paj nruag kev lag luam kev lag luam yog raws li lub tswv yim ntawm kev lag luam segmentation, uas yog, ntawm kev txheeb xyuas cov neeg tuaj saib tshwj xeeb uas tsim cov khoom lag luam. Lub ntsiab lus ntawm ib ntu yog qhov tseem ceeb heev rau kev ua tiav kev lag luam ntawm cov khoom lag luam. Kev xaiv ntawm cov neeg tuaj saib lub hom phiaj hauv kev lag luam suab paj nruag feem ntau yog ua raws li cov hauv qab no: hnub nyoog, poj niam txiv neej thiab kev ua neej. Muaj cov khoom lag luam rau cov hluas, menyuam yaus thiab cov neeg laus, suab paj nruag rau txiv neej thiab poj niam. Kev ua neej nyob, kev nyiam, kev xav kuj yog ib qho kev xaiv rau cov neeg tuaj saib lub hom phiaj. Koj tuaj yeem pom tau tias niaj hnub no hauv txhua lub khw, suav nrog kev lag luam suab paj nruag, demassification tau tshwm sim, cov khoom lag luam raug tsim los mus ib txhis.cov neeg tuaj saib. Yog li, muaj suab paj nruag rau cov kiv cua ntawm Korean series lossis rau goths. Qhov no tso cai rau koj muag khoom ntau dua.

Promotion method

Muaj plaub txoj hauv kev tseem ceeb ntawm kev ua tiav cov hom phiaj hauv kev lag luam: thov kev txhawb nqa, muag ncaj qha, PR thiab tshaj tawm. Tag nrho plaub lub ntsiab lus ntawm kev lag luam sib xyaw yog siv los txhawb cov khoom siv suab paj nruag, tab sis kev tshaj tawm thiab kev sib raug zoo rau pej xeem yog siv ntau dua li qhov xav tau nce qib. Kev tshaj tawm cov nkauj uas tsis muaj kev tshaj tawm thiab PR yog tsis yooj yim sua. Yuav kom yuav cov albums, nws yog ib qho tsim nyog los tsim kom muaj kev paub thiab xav tau, thiab rau qhov no, txoj hauv kev xws li kev tshaj tawm ncaj qha - tso cov ntaub ntawv hauv xov xwm, nrog rau cov cuab yeej BTL - kev lag luam kev lag luam, kev sib txuas lus los ntawm kev sib raug zoo, kev lag luam hauv Internet. siv.

Music Product Promotion Plan

Raws li cov tswv yim kev lag luam uas tau xaiv, kev npaj txhawb nqa rau tus kws kos duab lossis pab pawg tau tsim. Thawj theem, nws yog ib qho tsim nyog los txiav txim siab lub hom phiaj ntawm kev nce qib, qhov no tuaj yeem ua tau, piv txwv li, tsim kom muaj kev paub lossis tswj hwm lub koob meej. Tom qab ntawd cov kev ua ub no tau npaj nyob rau hauv peb qhov chaw: kev tshaj tawm (kev tso chaw ntawm cov khoom hauv TV thiab xov tooj cua), tshaj tawm (tsim cov ntaub ntawv suab nrov nyob ib puag ncig cov khoom, tshaj tawm cov lus dab neeg thiab lus xaiv, muab kev xam phaj, tso rau hauv kev ntaus nqi, tsim cov ntaub ntawv xov xwm), kev ua haujlwm (Lub koom haum ntawm kev sib txuas lus nyob nruab nrab ntawm tus neeg ua yeeb yam thiab cov neeg mloog, lub koom haum ntawm kev ua yeeb yam, kev sib tham autograph). Cov pab pawg suab paj nruag thiab soloists yuav tsum tau hnov ntxhiab, yog li nws yog ib qho tsim nyog yuav tsum tau siv ntau txoj kevtshaj tawm thiab PR kom paub tseeb tias qhov muaj nyob tas li ntawm tus neeg ua yeeb yam hauv cov ntaub ntawv ntawm cov neeg mloog.

Brands in music

Kev lag luam hauv kev kos duab ntawm suab paj nruag yog keeb kwm cuam tshuam nrog kev tsim cov hnub qub, uas yog, hom. Yuav kom cov neeg mloog tso siab rau tus neeg ua yeeb yam, muaj kev khuv leej thiab kev hlub rau nws, nws yog ib qho tsim nyog yuav tsum ua tib zoo xav txog cov duab ntawm lub hnub qub yav tom ntej. Kev txhawb nqa ntawm pab pawg lossis soloists pib nrog kev tsim lub npe, uas yuav tsum muaj qee lub tswv yim, cov lus, ntawm lub hauv paus ntawm kev sib txuas lus nrog cov neeg mloog yuav tau npaj. Cov kauj ruam tom ntej yog los tsim ib zaj dab neeg ntawm tus kheej. Cov kiv cua xav paub txhua yam ntawm lawv tus mlom, yog li lawv yuav pib nrhiav cov ntaub ntawv hais txog nws tus kheej lub neej, yav dhau los, thiab tus tsim khoom yuav tsum saib xyuas cov lus dab neeg muag ua ntej. Piv txwv li, cov lus dab neeg ntawm mega-nrov pab pawg "Tender May" yog ib zaj dab neeg hais txog cov me nyuam los ntawm ib tug me nyuam ntsuag, qhov no tau muab rau pab neeg no ib tug ntxiv halo ntawm kev khuv leej thiab pab muaj koob meej. Nws tseem yog ib qho tsim nyog yuav tau xav txog qhov tshwm sim ntawm tus neeg ua yeeb yam kom nws ua tau raws li qhov xav tau ntawm cov neeg tuaj saib lub hom phiaj. Tsis tas li ntawd, koj yuav tsum tsim lub hom phiaj platform, cov lus tseem ceeb uas yuav tsum tau kho hauv lub siab ntawm cov neeg mloog. Piv txwv li, Stas Mikhailov yog positioned raws li ib tug neeg hu nkauj rau paub tab, sib nrauj cov poj niam, thiab qhov no yog nws kev sib tw kom zoo dua. Tom qab tag nrho cov ntsiab lus ntawm lub hom raug tsim, nws yog ib qho tsim nyog los tswj cov duab ntawm tus kws kos duab.

Ntiaj Teb Kev Ua Yeeb Yam Kev Lag Luam

Hnub no, suab paj nruag hits tsis yog ua tsaug rau cov txuj ci ntawm cov kws sau nkauj thiab cov neeg ua yeeb yam, tab sis feem ntau ua tsaug rau kev siv zog ntawm cov neeg tsim khoom. Kev lag luam niaj hnub tau muab cov txheej txheem ntawm kev yug me nyuam ntawm cov hnub qub ntawm cov kwj deg. Tau kawg, cov khoom muaj peev xwm yuav tsum tau pib, tab sis tus tsim khoom muaj peev xwm uas paub txog kev lag luam zoo rau kev tsim cov suab paj nruag hom yog xav tau ntau dua. Ib qho piv txwv zoo ntawm kev ua haujlwm ntawm cov neeg tsim khoom yog, piv txwv li, Lady Gaga, Justin Bieber lossis pawg Viagra.